Creative Capital: The Singaporean hip-hop and dancehall artist who has headlined festivals all over the world

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Creative Capital: The Singaporean hip-hop and dancehall creative person who has headlined festivals all over the world

MAS1A has returned home to claim her identify at the top of Singapore'due south music scene.

Creative Capital: The Singaporean hip-hop and dancehall artist who has headlined festivals all over the world

Singapore-born MAS1A has toured and performed in over 20 countries, headlining festivals such every bit Called-for Homo, Laneway, Ultra Music Japan, and near recently at Sing Jazz. (Photo: @AmyBoyy for Noa Studios)

04 Nov 2022 06:48AM (Updated: 04 Jul 2022 09:31PM)

Chances are, you watched box role smash hit Fast and Furious 8 when it hit the cinemas back in April 2017. Merely did you know that the song sampled in the film's championship rail Speakerbox – which was likewise used in the global trailer – was by a Singaporean artist?

The name of the song sampled is Warriors Tongue and the artist is MAS1A.

Born in Singapore and raised in Canada, MAS1A – previously known as Masia Ane – earned her stripes in the rap and hip-hop scene in the United States and was inspired past the sounds of Jamaica. Almost of her career was established overseas, during which she worked with such luminaries every bit Pharrell, Dr Dre, The Game, RZA of Wu Tang Association fame, and the Reddish Hot Chilli Peppers' John Frusciante.

She's back on habitation ground now, breathing life into her art and injecting some new coolness to our Lion Urban center's music and creative scene.

MAS1A at Sing Jazz. (Photograph: MAS1A)

Architect, creative person, entrepreneur, arts educator, festival producer, sauce-maker – MAS1A bills herself as all that, and more. She is both a calm, collected intellectual, likewise as a insubordinate wild-child, eager to milk shake things up.

Here, in a new CNA Lifestyle serial where nosotros speak with creatives making their mark in Singapore, MAS1A chats well-nigh her creative processes, being business concern savvy, and her special jerk chicken sauce.

WHAT ARE YOU WORKING ON RIGHT At present?

I'1000 finishing my new album Far East Empress, which is my first album since returning to the place of my birth, Singapore! I've collaborated with Southeast Asian artists to bring a unique audio to a hip-hop and dancehall influenced album. The media has labelled me the hip-hop queen of Singapore, but I feel Empress (the anthology) is more than unique to my heritage and character. We released the kickoff single and video off the anthology at Straits Association last calendar month called Time Wastin' (which was shot in local nightspot Sum Yi Tai), and it'due south creating quite a buzz.

WHAT ARE SOME OF THE THINGS THAT INSPIRE YOU AND HAVE CONTRIBUTED TO THIS LATEST ALBUM?

Trip the light fantastic toe inspires me because information technology ever fascinates me how an individual can claiming himself or herself toward their personal best by expressing with their bodies. Dancing is fun and a stress reliever that teaches us not to take ourselves as well seriously! I used to insist that any producer, DJ or collaborator that I worked with had to trip the light fantastic toe to our song. If our creation doesn't make your body respond, then it's not the correct song. In Singapore, I attend dancehall instructional classes at O School, EV Dance Studio or Beat Manufacturing plant Dance.

Before life as a performer, I was a painter. I was shy, hated photographs or being in the public eye. Now, whenever I demand to recollect my thoughts, I will notice [a serenity spot] and but paint. Information technology is an imagination palette cleanser and it reminds me of where my journey started.

WHO IN SINGAPORE INSPIRES Yous?

Singaporean designer Lisa von Tang. She creates gorgeous statement jackets and dresses that I have but dreamed of – and she made information technology a reality. I call up watching her pre-style show madness. Everyone was asking her questions and she handled them decisively and efficiently. It's non enough to be visionary – y'all need decisiveness to show you really know what yous want. She'due south iconic to me. If I need to make a determination I'll say "What would LVT do?" followed by "Ok, and then now what would the Far East Empress do?"

READ: Artistic Upper-case letter: The Singaporean entrepreneur who tells stories through clever bags

As A CREATIVE, HOW MUCH BUSINESS SAVVY Practise YOU NEED TO Accept? Do You CONSIDER YOURSELF BOTH AN ENTREPRENEUR AND AN ARTIST OR JUST THE LATTER?

I consider myself an artist-entrepreneur simply always leading with the artist title. The joy of being an creative person is creating something from nothing – phone call it imagination, trouble solving or just playfulness. The entrepreneurial side I would frame in the context of making this creation relevant, scalable and sustainable. It'southward about seeing things come to fruition across your own creative madness.

Business organisation savvy is important to any artistic craft even if you have a huge team. Understanding your concern allows you not to become ripped off, and to rent the right people for your team. With applied science making and so many things easily-on these days, having business savvy becomes more and more relevant. I expect at business savvy as some other form of artistic expression.

DID You lot EVER HAVE ONE OF THOSE "WHAT IN THE WORLD AM I DOING?" MOMENTS?

Yes. I moved here from Jamaica where I used to tend to my mango trees, [go for swims] in the bounding main, cook jerk chicken with old Jamaican aunties, write songs every solar day, sing with my friends (even the ones that couldn't sing) and so fly to New York once a month to share the music and lyrics I've written with the label. At that place has been a culture shock of my own culture, but I'm learning and enjoying the process.

HOW IS BEING A Artistic IN SINGAPORE Dissimilar THAN IN OTHER COUNTRIES?

I hear "No Lah Masia, cannot!" a lot more oftentimes than in Northward America, specially for anything that has never been done before.

I think collaboration is more difficult in Singapore, due to the competitive nature of the culture. In that location is a prevailing suspicion for "stealing ideas and contacts" every bit opposed to collaborating on concepts and networks. That said, I do find this is changing with the younger generation as they reach out across our borders.

WHAT HAS BEEN THE TOUGHEST Creative Claiming YOU'VE FACED Then FAR?

Costs. Ideas are like an countless well – at that place's always more than where that came from. Unfortunately, funding is not always equally immediately replenishable. Singaporeans are too accustomed to a high level of quality and comfort – so the expectation for the venue, free gifts or hospitably elements are high. It's the chicken and egg conundrum: Y'all desire to attract the funding just offset you need to create the scenario that will require that funding.

TELL ME ABOUT YOUR JERK Chicken SAUCE? AND IS THAT THE FUTURE FOR YOU?

I actually missed Caribbean cooking subsequently moving to Singapore, and noticed how much Southeast Asians love spicy food. "Jerk" is a Jamaican way of marinating food – information technology is smoky and very spicy considering of the chilli they use called "scotch bonnet". You can't get those flavours here, and so I embarked on growing the spices in Singapore and Malaysia. For the past 2 years, I tested the marinade recipe at my Singapura Dub Club Jerk Chicken pop-up events and people loved it, coming back for seconds and thirds. It will finally be set for auction at the end of this year, only in time for Christmas.

READ:Artistic Capital letter: The Singapore artist who paints on Hermes Birkin bags

MAS1A (Photo: Danny Chu)

TELL US SOMETHING Nearly YOUR CREATIVE PROCESS Nosotros WOULD NEVER EXPECT.

I have my creations to the person that would be the well-nigh unlikely audience for it. It's so as to understand the flaws. For example, if I write a rap vocal, I'll make my mom – who does not listen to hip-hop – check it out to come across what confused her or if she institute annihilation offensive. If I make a wiggle craven marinade, I'll get to the kopitiam uncle who wants his Southward$iii kolo mee and find out his response.

This doesn't hateful I will censor myself or drastically change anything. I simply want to sympathize perspectives that are not my own, and so that I don't get too self-obsessed every bit an artist. Artists create to express and share a message, simply there is less purpose when your message is not understood.

WHAT'S THE DREAM?

It's a large one. First, I desire to successfully earn the respect and recognition equally an artist, MC and songwriter that bankrupt stereotypes and pioneered sounds earlier in that location were Asian faces in hip-hop and dancehall music.  As any good Singaporean would – I want to be remembered as 1 of the best to e'er practice it. Secondly, I desire to open a jerk shack in Singapore and franchise it throughout Southeast Asia. Thirdly, I want to create a hip-hop and reggae-inspired kids prove, through which I can share positivity, creativity and possibilities.

READ: Creative Capital: The American socialite championing Singapore talent and women'due south rights​​​​​​​

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Source: https://cnalifestyle.channelnewsasia.com/entertainment/the-singaporean-hip-hop-dancehall-artist-who-headlines-festivals-238546

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